What I did: Creative/Art Direction & Copywriting
PSECU / Hershey Bears Game Blimp
With the team at PSECU, we created this sponsored fan engagement experience for Hershey Bears games. A remote controlled blimp floated around the ice rink, dropping money with a special message about how fans could get more money back in their pockets by joining PSECU. One golden ticket was also dropped during the game, which could be redeemed for a prize. This was also paired with a PA announcement and digital video.